Replying to Exposure and Sponsorship = Good Skier?

I saw someone comment on this in Kye Peterson thread. They said if he is getting free stuff and getting exposure he must be doing something right. Now, Kye is awesome. Shaun White of skiing. But thats another thread. I see alot of kids getting sponsored and getting exposure who suck. Take Roy Tuscany for example. He is horrible, the laughing stock of the east coast, the red headed stepchild of the east coast. I mean, he has NO ability. I don't know what I am trying to say. I guess I am saying don't assume someone is good just becuase they get in a movie or two or a magazine and have sponsors.
Thanks for your time.