How Aeryx has created hype...

I haven't the faintest idea. But I must say, bravo. There are tons of kids on this site who respond the Aeryx is the best outerwear company and that they will be ordering some for next season or have already done so. And how many of these kids have ridden in Aeryx clothing? Maybe two or three? So my question is, why are people so pumped on their outerwear for no apparent reason, and how did Aeryx somehow market this so well? I will not be rocking their attire next year because bright colors aren't so much for me (mostly because I don't think I am good enough to wear an all bright green suit :) but hey, good job on starting a company on the right foot. I hope you can back up the hype.