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How Aeryx has created hype...

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Triple_Strum
Posts: 6384 - Karma: 953
I haven't the faintest idea. But I must say, bravo. There are tons of kids on this site who respond the Aeryx is the best outerwear company and that they will be ordering some for next season or have already done so. And how many of these kids have ridden in Aeryx clothing? Maybe two or three? So my question is, why are people so pumped on their outerwear for no apparent reason, and how did Aeryx somehow market this so well? I will not be rocking their attire next year because bright colors aren't so much for me (mostly because I don't think I am good enough to wear an all bright green suit :) but hey, good job on starting a company on the right foot. I hope you can back up the hype.
Jul 15 2006 12:27AM
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nothanks
Posts: 13551 - Karma: 31
Word of mouth. Plain and simple. Make a product that caters to a market, make a cool looking product(in some eyes) and get some riders to wear it...then the word of mouth marketing, mainly via NS...begins.
Jul 15 2006 12:29AM
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slimbruddah
Posts: 2611 - Karma: 25
where can i look at there stuff?
Jul 15 2006 12:32AM
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ineedarealname
Posts: 2658 - Karma: 20
because bright clothing is the hot new thing and bright blue is the hot new thing of bright colors and when cosco started repping it in the us open kids were like HAWHAT WHOS MAKING THAT!? one thing lead to another and here we are, i like the look of it. but oh well, kids will be kids!
Jul 15 2006 12:43AM
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Triple_Strum
Posts: 6384 - Karma: 953
Yes, but see word of mouth would imply that people have ridden in their attire, enjoyed it, and told folks about it. At this point though, very few have actually used their clothing. My post was in some part sarcastic that NS has slipped down the slippery slope of commercialism and its users that of our materialistic culture. (note: I am not saying I am not completely stoked on snagging new outerwear next season) I just want people to say: "yeah, mine suit held up really well, it is quite warm, but it could be better by doing..."
Jul 15 2006 12:46AM
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Literature
Posts: 13673 - Karma: 3,085
Much like the Chronics or the Invaders when they first came out, the NS community was so psyched on what they were supposed to do that everyone worked into a frenzy. The original Chronics were amazing, the Invaders not so much. We should wait and see.
Jul 15 2006 1:29AM
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mattwalker
Posts: 5063 - Karma: 2,478
cool name... it has x AND a y in it...
Jul 15 2006 1:57AM
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chugLIFE
Posts: 4714 - Karma: 1,050
this aint no invader.......iwilltellyou that i am still rocking the same suits ive had since january and they are all in perfect condition.....rearry good stuff.....PS_they dont ONLY make bright colors you know
Jul 15 2006 2:06AM
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ski_cartel
Posts: 6598 - Karma: 18
its deffinatly word of mouth but its in a different way. Here on NS people for the most part respect other people if they have a high or higher post count. Those of us that have been her for long enough know better and respect some because we know what they are talking about but the newbies havent learned this yet. SO if they see someone with a high post count saying that Aeryx makes great gear there gona think that because they then think its cool. That is how i think Aeryx got its hype on this site.
Jul 15 2006 2:09AM
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BK
Posts: 2353 - Karma: 1,122
obviously when you type in a the exact url without the .com in google you are going to get the website not to mention a word as un orthodox as aeryx.. should be legit though?
Jul 15 2006 4:23AM
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Armada+ar5
Posts: 662 - Karma: -21
Walker is right that must mean there cool
Jul 15 2006 6:21AM
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dilla_says_go
Posts: 5333 - Karma: 168
its because theyre owned by predator gaperwear
Jul 15 2006 8:15AM
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real9999
Posts: 652 - Karma: 10
I don't know much about the Aeryx line. But I hate they way the name sounds. I am a fan of Predator Gaperwear though.
Jul 15 2006 8:33AM
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Charley.
Posts: 1754 - Karma: 110
Yeah and I think its just like saga, nobody has worn saga outerwear because its brand new, but the fact that it was posted on NS every body agreed to say that theere stuff is sick, even if they havent worn them(personnaly, I am one of these person)Now we saw cosco rock some light blue jacket, we aksed ourself was he was wearing(in my caase, actually, I will not hide it) and again, almost every body here agreed to say it was a sick compagny. Thats how it works on NS.
Jul 15 2006 8:56AM
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smuggs
Posts: 6561 - Karma: 1,375
the only difference is that saga isnt made by predator..... saga isnt backed by by some huge financial industry that wants your money. saga is the real deal, saga is the jibij of outerwear.
Jul 15 2006 9:58AM
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nothanks
Posts: 13551 - Karma: 31
True, but people want to be in the know over new stuff, and a lot of the people who don't ride for them and have seen the/tried the gear are on here, and frequent posters(insert WVskierKid) and then the new team riders are here to hype and talk about it(insert Cosco's post above)....It's just a new brand that stands out and people are just talking about it, because they are seemingly stoked on what they see and read.

And Jibij is carrying it.
Jul 15 2006 10:43AM
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SensayMaster
Posts: 435 - Karma: 23
its so sad that this is so true........
Jul 15 2006 11:09AM
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SensayMaster
Posts: 435 - Karma: 23
word up, support saga because of its grass-roots foundation. dont support companies based on appearance of gear but on the principal of the company.
Jul 15 2006 11:12AM
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smuggs
Posts: 6561 - Karma: 1,375
im not at all saying that whoever runs aeryx isnt commited to the sport, but all aeryx actually is is a huge company that had to change their name to sell to a different fan base of snowsports riders to make some extra cash because the mogul skiing market is dying off.

you couldnt tell the owners of saga apart from any other kid in the park or on the mountain. they are people like us but they took their own money and countless hours (years) of their time to make some dope shit.

aeryx = walmart
Jul 15 2006 11:22AM
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smuggs
Posts: 6561 - Karma: 1,375
and this thread isnt really like a big deal, every company about anything creates a hype, if you dont u are fucked.

thats why u hear like 2 years in advance that xbox360 is coming out and its so much more bad ass than the old xbox. how much hype can be created in 2 years. it comes out and people line up 24 hours before it even comes out to get it from the store, it basically sells out before the store opens.

or saga outerwear or oakley or like other people said line etc etc.

remember armada..... there was some post on here like 1 year in advance about how armada is a fleet of ships from the spanish. and to just wait for the armada. newschoolers were like wow what the hell is armada, and thats how it began.
Jul 15 2006 11:27AM
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XXL_Steeze
Posts: 1746 - Karma: 15
I have rode their black suit, and it was the dopest most comfortable suit I've ever ridden in. It felt like I was skiikng naked, but still I was warm.
Jul 15 2006 2:15PM
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smuggs
Posts: 6561 - Karma: 1,375
i love to ski naked!
Jul 15 2006 2:50PM
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XXL_Steeze
Posts: 1746 - Karma: 15
Dope feeling huh? Well I kept my clothes on
Jul 15 2006 3:25PM
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i8van
Posts: 2953 - Karma: 230
i think the hype started with cosco wearing that blue suit...

meh, i have my reason to cheer for em. go aeryx haha
Jul 15 2006 3:44PM
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Edward.
Posts: 9366 - Karma: 445
i love bright colored stuff
Jul 15 2006 3:46PM
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Ahmets_Brother
Posts: 20283 - Karma: 5,931
because ns hypes it up....ns hypes up cosco and colby with aeryx and shit so kids are always liek "i want taht suit" and when they finally can get the suit, they go ahead
Jul 15 2006 3:49PM
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skierbabe420
Posts: 3339 - Karma: 21
so whats the saga website??
Jul 15 2006 6:04PM
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skisquaw@420
Posts: 1802 - Karma: 13
wrong, aeryx is financialy backed by predator, but it has a different designer, and purpose, thus creating the need of a new name
Jul 15 2006 6:09PM
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XXL_Steeze
Posts: 1746 - Karma: 15
www.sagaouterwear.com

They be havin dopeee shiat
Jul 15 2006 6:10PM
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smuggs
Posts: 6561 - Karma: 1,375
i didnt mean they literally changed their name.... though aeryx does = predator mogul wear
Jul 15 2006 6:22PM
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chugLIFE
Posts: 4714 - Karma: 1,050
i wouldnt consider predator a huge company...AT ALL....predator was started the same way saga was
Jul 15 2006 6:39PM
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skisquaw@420
Posts: 1802 - Karma: 13
again aeryx does not = predatorwear (nor is all predatorwear mogal wear), although predator owns aeryx, and u need to do some reseach because predator is the poorest excuse for a large corperation ive ever heard
Jul 15 2006 6:39PM
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dirty_dreb
Posts: 2659 - Karma: 19
cause of fuckin a Ggggggggggggggggged sdlkfjlk! team
Jul 15 2006 6:58PM
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Desjardins
Posts: 1772 - Karma: 11
i've only heard of aeryx, i havent seen much of their outerwear, but i also hear that they have a pretty sick team
Jul 15 2006 7:04PM
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BennyB
Posts: 2800 - Karma: 62
they created hype by making the sexiest electric blue suit which i would love to make babies with.
Jul 15 2006 7:22PM
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triebby
Posts: 8670 - Karma: 2,190
i know they did uber good marketing at VT open so im sure that helped. they also have a pretty nasty team.
Jul 15 2006 7:23PM
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4frntSkier
Posts: 4008 - Karma: 143
fun colors
dope unique riders
Jul 15 2006 7:44PM
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invader7
Posts: 5756 - Karma: 49
agreed
Jul 15 2006 8:47PM
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nickmiles
Posts: 1070 - Karma: 844
ethan is the man, he has been making his own stuff forever. stuff is gonna be sick. VTO brought in the awareness.
Jul 15 2006 8:50PM
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FUUUCK
Posts: 18426 - Karma: 4,888
well theres this skier, ian cosco, he's the hot shit right now you see. and he happens to be seen in this bright blue get up and everyons like "holy shit ian coscos snow suit is steezin'". then we find out that its not ninthward outerwear he's sportin', but rather this new brand no one's really heard of called aeryx, so yeah thats how it started.
Jul 15 2006 10:28PM
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jamesmccormick
Posts: 1481 - Karma: 17
cool flava
shred neezy
word a la mangador
yadididinigs
Jul 16 2006 12:06AM
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VANULAR
Posts: 1930 - Karma: 5,131
aeryx is predators freeride company
Jul 16 2006 12:14AM
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doitbig
Posts: 4818 - Karma: 315
from threads like this!
Jul 16 2006 12:45AM
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720laxskier
Posts: 2428 - Karma: 5
exactly
Jul 16 2006 12:48AM
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Thomson.
Posts: 4634 - Karma: 227
I met the owner of Aeryx at the VTO, we talked and he gave me a free stuff (shirts, stickeers, that kinda thing) he was really cool. Ethan (owner) even let me wear the blue puffy when we were at the hotel. Super comfortable jacket. I began to look into the product more, after I saw Cosco wearing, I KNEW I wanted a suit just like it, it looked AWESOME! But then I got into durability. So I talked to ethan and JIBIJ about the durability, and supposedly, it has AMAZING durability.
Jul 16 2006 11:10AM
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matthasaurusrex
Posts: 5160 - Karma: 185
Sweet, lets play out some more colours OH! how about orange!!


Jul 16 2006 11:18AM
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J.D.
Posts: 21362 - Karma: 5,142
My first question is going to have to be, will Aeryx have 20k/20k like the techest predator wear, or will it be "Looks cool, but is shit" outerwear, which seems to be the direction everyone else is going.
Jul 16 2006 12:58PM
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