RAB Outerwear Giveaway

Member of the Month

Dlonetti
August, 2024

Online

Welcome to the Newschoolers forums! You may read the forums as a guest, however you must be a registered member to post. Register to become a member today!

JASON'S PLAN FOR LINE

profile picture
JLev
Posts: 871 - Karma: 4,742
Hey guys,

I’ve been reading your comments, good or bad, I really appreciate the fact that all of you care enough about Line to spend time discussing what this could mean for its future. I thought I’d lay out my thoughts for you to think about before Monday’s live chat.

From day one, Line has always had one mission: To help grow and rejuvenate the sport of skiing by building innovative product that supports the progression of the sport. That mission will never change, but how we accomplish it, will always change. Progression requires change and over time this change is required on all levels. Not only in the product and how you ride it, but also in the behind the scenes business workings. This is what this new deal is all about. This change will long term enable us to take skiing to where we otherwise may have never have gotten.

As the founder of Line, I’ve got 11 years of pure heart and soul work invested into making it happen through good and bad times. No one cares more about Line’s future than me and I see this as the best thing that could have ever possibly happened not only for Line, but for the sport at this time.

It all comes down to the fact that business is extremely competitive and difficult for a small company like us to do certain things. No matter how cool, progressive and popular a brand like us or any of the other start-ups look, there are always limits to what you can do on your own. Think of me trying to grow Line, no different then if you were trying to grow a career as a pro skier. Obviously the more support you get from a sponsor, family, friends etc. the more you are able to do and better chance you have to take it where you want. This situation is no different for me with Line. Even after 11 years, I have very big dreams for what Line can someday be and do for our sport. To put it simply, this requires a level of support in many new areas that simply could not be achieved as we were.

At this point, Line simply needs the support of a larger company with a whole new level of resources in order for us to grow and continue to progress, like you all would like to see. This is only a good thing; people that say otherwise don't understand what it truly takes to do what we all would like to see Line or any smaller ski company do.

I personally really appreciate the support each of you have given to our brand over the years. K2 believes in Line's future because of everything they've seen us accomplish thanks to your help. I am officially continuing working as the Line Brand Director (a.k.a. Rebel Command) so nothing is changing as far as what Line’s mission is, or my part in it.

Monday night I'll be doing the live chat on this message board at 10:00pm eastern time. I really look forward to answering any questions you have relating to this and anything else you’d like to talk about.
J
Jun 2 2006 7:26PM
0 0
profile picture
Malczyk
Posts: 1434 - Karma: 1,894
rich and jordan have silenced the blind haters, well said both. i specifically like the "5 year old hermaphrodite with halitosis" reference. well versed. i've give you a little 2 cents here;

k2 is like the orginal core company from back in the day. i'm no GW but i feel good about companies that are american based (sure they have factories in China, but so does everyone, and those chinas can make some good skis) k2 was all about the freesyle movement, they did make the first twintip ski (k2 poacher, little known fact)

good move jay, charlie and the LINE gang to make the company the best it can be. oh and the last lines of the FS interview, jay isnt benefiting financially, so ha! ok, we should all stop talking about this after monday night when you ask jay a million questions and give him carpel tunnel.
peace -j
Jun 3 2006 10:43AM
0 0
profile picture
STAUSS
Posts: 8232 - Karma: 3,311
haha stowebum says it how it is!
Jun 3 2006 10:47AM
0 0
profile picture
Armadaguy
Posts: 1697 - Karma: 70
What is your problem with profit? with k2 he has more design and engineering resources aswell as a sound financial team to help him make the possible descions for line. Profit is not a bad thing, this greatly improves his distribution and makes sure thats his company will not perish. How can u not get mad at ninthward then when they sell skis for a PROFIT. Do u expect line to go pro-bono for the sake of kids who dont wanna pay a little more so that these guys can eat
Jun 3 2006 10:59AM
0 0
profile picture
ThisAngelicRage
Posts: 8681 - Karma: 54
hey malcyzk how does paying chinese people to produce skis help Vermont's economy? Whatever happened to the Line workers who would take their paychecks and turn around and buy some LINE skis? I can speak for one- now working as a line cook and skiing on Armada's. But who really cares about the customer... I mean one person doesn't make a difference, or 2, or 200, or the good few thousand of us who will no longer be buy Line skis this season. What sucks is it really doesn't make a difference, Line is now riding k2's financial coattails and the customer is now just a number in a sales report of a .0001th percentage in a pie graph.
Jun 3 2006 11:25AM
0 0
profile picture
MLB
Posts: 4462 - Karma: 298
All i have to say is K2, and Jason are starting on the damage control. Most of the responce on this site is that merger is bad, which could result in a backlash against Line. Yes the brand has to progress, and yes there are buisiness deals that have to go down, but if you ailenate the people who are your clients, well you end up going tits up anyways.
Jun 3 2006 11:33AM
0 0
profile picture
SIX
Posts: 4595 - Karma: 506
I think that LINE has done the right move and that it should only help. J know what he is doing and I think that it will be all good.
Jun 3 2006 11:40AM
0 0
profile picture
.John.
Posts: 6943 - Karma: 14
don't ever say J dosn't care about skiing phil, you've never skiied with him, or had a conversation with him.

How can you say he dosn't care about the sport when he's going out of his way to talk to the people who support his company? how many ski company owners would do that?
Jun 3 2006 11:47AM
0 0
profile picture
longboardskater
Posts: 636 - Karma: 9
you aren't very smart are you.

I'd write a rebuttal to this but theres no point. intelligent people that understand what's actually going on don't have the same issue that you do.
Jun 3 2006 11:51AM
0 0
profile picture
.John.
Posts: 6943 - Karma: 14
your mom is a statistic.
Jun 3 2006 11:55AM
0 0
profile picture
cjgncjgn
Posts: 3023 - Karma: 21
we are all statistics dude. think about it
Jun 3 2006 11:57AM
0 0
profile picture
.John.
Posts: 6943 - Karma: 14
What would you be saying if surface got bought by a bigger company?
Jun 3 2006 12:01PM
0 0
profile picture
.John.
Posts: 6943 - Karma: 14
you never know...
Jun 3 2006 12:06PM
0 0
profile picture
ThisAngelicRage
Posts: 8681 - Karma: 54
everyone needs to just eat a peach
aren't peaches good?
Jun 3 2006 12:19PM
0 0
profile picture
.John.
Posts: 6943 - Karma: 14
peaches are delicious
Jun 3 2006 12:22PM
0 0
profile picture
Rich
Posts: 921 - Karma: 11
haha!! Thanks phil! For those of you that don't know that's a cesspit in Brazil that I swam in a few months back. Less shit i there than in this thread for sure.

And Phil, I'm still waiting for a decent reason why you think this is a bad thing. Please tell me.
Jun 3 2006 1:55PM
0 0
profile picture
wh@t
Posts: 6204 - Karma: 51
cause your brains in yur ass mo fucka. not everyones gonna boy cott you stupid bitch. go ahead and boycott by your self. How old are you, like ten? seriously chill the man knows what a sell out is and he resisted for 11 fuckin years.
Jun 3 2006 1:56PM
0 0
profile picture
dom_uk
Posts: 1560 - Karma: 12
haha regardless rich, someone needed to straighten stowe bum etc. out because as far as i can see hes just being arragont, youve done that pretty well, nice one
Jun 3 2006 2:07PM
0 0
profile picture
dom_uk
Posts: 1560 - Karma: 12
also i do not see what peoples problems are with j making a bit of money is, stowebum what have you done for the freeski industry?now compare that to what J and LINE have done, shut the fuck up and give him some respect
Jun 3 2006 2:10PM
0 0
profile picture
SnowRidgeParks
Posts: 2146 - Karma: 88
if you don't understand the ski industry and what it takes to be successful in it you should stop talking in a hurry, you're making yourself look foolish... all this bullshit about J doing it for money is getting ridiculous, he does own a company doesnt he? companies are supposed to try and make money arent they? damn guys your ignorance is killing me
Jun 3 2006 2:26PM
0 0
profile picture
Daniel.
Posts: 2068 - Karma: 12
AMEN brotha




curling is sick
Jun 3 2006 2:33PM
0 0
profile picture
-_-Johnny-_-
Posts: 480 - Karma: 39
No matter what U do with your company, I am truly honored to talk to the founder of LINE. Your company made me discover freestyle and make my life complete.!:D
Jun 3 2006 2:50PM
0 0
profile picture
smuggs
Posts: 6561 - Karma: 1,375
HEY MAYBE NOW THAT LINE ISNT BROKE AS FUCK YOU CAN REPLACE THE SKIS THAT YOU WOULDNT BEFORE??? IS THAT TOO MUCH TO ASK???????

PLUS I LIKE HOW LINE DENIED ANY MONEY ISSUES AND PREACHED ABOUT HOW CORE THEY REALLY ARE LAST FALL. ALL THEY DID WAS LIE STRAIGHT UP TO THEIR CUSTOMERS ABOUT PRETTY MUCH EVERYTHING.
Jun 4 2006 1:47PM
0 0
profile picture
almostaskier
Posts: 13809 - Karma: 93
peach salsa!

Ok ok, so, you take 2 medium ripe peaches, and peel them, cut them in half, take the pit out and then finely chop them and put them in a bowl.

Them you take 2 medium/large tomatoes, cut them in half, core and seed them, and then finely chop those up and put them in the same bowl.

Then take like half of a large or a whole small bell pepper (red or yellow) and seed that, and finely chop it up, add it to the bowl.

Them take half of a medium/small red onion, finely chop it and add it to the bowl.

Then add 2 to 3 tablespoons of lime juice, 1/4th teaspoon salt and 2 to 3 teaspoons of sugar tot he bowl.

Finally, add at least a huge fistful of finely chopped cilantro, but as much as you want is fine to the bowl. Mix it all up really well, and let it sit in the fridge 15 minuts.

You get the best tasting thing ever. enjoy.
Jun 4 2006 1:56PM
0 0
profile picture
DynastarriderGP
Posts: 8258 - Karma: 214
I have lost all respect for you
Jun 4 2006 1:58PM
0 0
profile picture
DaysToCome
Posts: 1601 - Karma: 86
Why does it matter if they are supported by K2. their products and misson and role in skiing is not gonna change. probably in about 4 years when line is doin awsome the'll break off and become independant again. its basically like getting money from your dad. you kinda depend on him but he doesnt influence your ideas or tell you what to do with the money.
Jun 4 2006 2:04PM
0 0
profile picture
Ban11
Posts: 1388 - Karma: 24
...why don't you just say ' were fucked, out of money, we spent it all on the reactor, and this is our bailout'?

this is just like saying you dropped your team because the athletes and line had different missions and their futures just weren't lined up, instead of saying
'were fucked, out of money, and can't support all these top quality (some not) athletes'
Jun 4 2006 3:21PM
0 0
profile picture
nothanks
Posts: 13551 - Karma: 31
I like when people on here call me Taylor. I feel so darn special.
Jun 4 2006 3:22PM
0 0
profile picture
ski@jaypeak2
Posts: 2802 - Karma: 429
I love how kids who claim they love skiing can be so passionate against one of the hardest working compaines in skiing. In 11 years j took his skiboard operation out of his parents garage and now has a global company the changes the ski world every year. I can see some people being upset with a little change but some of you seem to passionatly hate one of the greatest things to happen in freestyle skiing
Jun 4 2006 3:29PM
0 0
profile picture
rossta.
Posts: 455 - Karma: 247
you're a little bitch. you obviously have no idea what Jason is even talking about from a buisiness standpoint. if the compnay is going to survive, this is how. if you ever tried running your own business of making something , you would understand. until then, your a fuckin idiot.
Jun 4 2006 3:48PM
0 0
profile picture
Grimace.
Posts: 8345 - Karma: 25
read the thread before you make a comment
Jun 4 2006 3:55PM
0 0
profile picture
schmies
Posts: 2032 - Karma: 505
Right on RICH. Some sensibility spoken for once in these threads.
Jun 4 2006 8:37PM
0 0
profile picture
MLB
Posts: 4462 - Karma: 298
People may like line....and think they are core...etc. But in the end, you are just a number......all they see is dollar bills, nothing else. Thats just the way it is.
Jun 4 2006 10:24PM
0 0
profile picture
Cheeseninja
Posts: 386 - Karma: 12
I see this statement a lot, and it's fucking ignorant.

If a company wants to make a profit, they need to sell shit. To sell their shit, it needs to be better, or at least more appealing. They have to give the buyer a reason to buy their shit instead of someone else's.

On a somewhat related note, I have to give credit to the people who made "core" such a big selling point. What does "core" mean? It's made by a small company, limited funds, limited R&D funds, and often made in whatever factory they can get in, not the best factory. I bet almost all the new "core" companies would have fallen flat on their faces if their market wasn't so concerned with "progressing the industry" and that crap.
Jun 5 2006 10:12AM
0 0
profile picture
*rkp*
Posts: 8198 - Karma: 257
I don't know whats up all your asses that are hating on Jason and Line, but I think it was great that he came on here and told us what he thinks. Line is awesome, and they just needed to do what was best for the survival and growing of the company. Props Jason. Line is sick.
Jun 5 2006 10:23AM
0 0
All times are Eastern (-4)