Replying to JASON'S PLAN FOR LINE

Hey guys,

I’ve been reading your comments, good or bad, I really appreciate the fact that all of you care enough about Line to spend time discussing what this could mean for its future. I thought I’d lay out my thoughts for you to think about before Monday’s live chat.

From day one, Line has always had one mission: To help grow and rejuvenate the sport of skiing by building innovative product that supports the progression of the sport. That mission will never change, but how we accomplish it, will always change. Progression requires change and over time this change is required on all levels. Not only in the product and how you ride it, but also in the behind the scenes business workings. This is what this new deal is all about. This change will long term enable us to take skiing to where we otherwise may have never have gotten.

As the founder of Line, I’ve got 11 years of pure heart and soul work invested into making it happen through good and bad times. No one cares more about Line’s future than me and I see this as the best thing that could have ever possibly happened not only for Line, but for the sport at this time.

It all comes down to the fact that business is extremely competitive and difficult for a small company like us to do certain things. No matter how cool, progressive and popular a brand like us or any of the other start-ups look, there are always limits to what you can do on your own. Think of me trying to grow Line, no different then if you were trying to grow a career as a pro skier. Obviously the more support you get from a sponsor, family, friends etc. the more you are able to do and better chance you have to take it where you want. This situation is no different for me with Line. Even after 11 years, I have very big dreams for what Line can someday be and do for our sport. To put it simply, this requires a level of support in many new areas that simply could not be achieved as we were.

At this point, Line simply needs the support of a larger company with a whole new level of resources in order for us to grow and continue to progress, like you all would like to see. This is only a good thing; people that say otherwise don't understand what it truly takes to do what we all would like to see Line or any smaller ski company do.

I personally really appreciate the support each of you have given to our brand over the years. K2 believes in Line's future because of everything they've seen us accomplish thanks to your help. I am officially continuing working as the Line Brand Director (a.k.a. Rebel Command) so nothing is changing as far as what Line’s mission is, or my part in it.

Monday night I'll be doing the live chat on this message board at 10:00pm eastern time. I really look forward to answering any questions you have relating to this and anything else you’d like to talk about.
J