Replying to Definition of "Selling out"?

ok so i have SORT OF noticed the mass amount of "line is selling out" this and that. so what is the true definition of selling out? im pretty sure it's when someone changes their ways to make money, which is gay. but what more then half of you kids who "know the industry" are saying is that selling out is being bought by a company. how is there anything wrong with that if they don't change? when rossi was bought by quik have they changed? no. line will stay un changed even more so. stop your bitching, there is no selling out in the ski world unless your going to go about changing your ways to do it.

while im on the subject, i would also like to point out how there is no selling out with athletes because our whole sport is based on advertising and when a skiier signs a contract they sell themselves so all those skiiers you thought were "core" aren't.