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a few things to note:
1) Skiing trumps snowboarding...(old news)
2) Searches peak madly in the winter (this I found interesting because it's such a large differential. I thinka bout skiing year round, so...
3)If you click on the 'regions' tab about halfway down the page, the top region of skiing searches is IRELAND......IRELAND????
but then if you look at ski vs snowboard..norway is tops. craziness.
