this isnt meant to be another "who is more core"-thread.
i just went to the best store in austria if it comes to freeskiing, they have brands that arent available elsewhere in europe. so i went in the door with my armada headband and this guy who is working there tells me that armada is just something build up by a marketing machinery and they arent what they supposed to be.
he said that they produce their skis at the atomic factory and so on and told me that brands like 4frnt still have the whole core thing going on.
i mean is armada really a brand that is at least a little controlled by riders or is it just a marketing stuff, or not?
cuz for me, armada has always been the incarnation of a brand that is representing the sport and is doing a lot of things for the sport. wearing a armada tee and riding armada skis was the thing for me, i was so proud last year to get the ar5s cuz they were so rare.
its not a big drama, but if they just push up a bubble with no content i would be pretty dissatisfied with myself for believing alot of shvt that isnt true the way it was supposed.