Replying to Publically traded ski companies

i was waatching jim cramer's mad money on cnbc a couple days ago and they where talking about oakley, that you should invest in it because its sales are up to the army and that the higher ups "have been doing hand-over-fist buying of stock on the open market,".

so that got me thinking since newschoolers is representative of an ever growing demographic of skiers, and since we have a good idea of what skiers want; what do you guys think are good ski industry stocks and why?