this will be expensive...
http://www.forbes.com/markets/economy/2006/04/05/sony-playstation-0405markets12.html
499 euros and 599 euros .. or $600 and $730 USD
but the US pricing may be lower (around $500) and they would take a loss of $200 per console!
A quick word on blocking ads
It looks like you are using an ad blocker. That's okay. Who doesn't? But without advertising revenue, we can't keep making this site awesome. Click the link below for instructions on disabling adblock.