Why continue to expand?

Im so damn tired of everyone bitching about how skiing needs to be in the olympics and the need for the sport of skiing to expand and attract new money and new people. And I simply feel I should ask the question, Why the fuck do we want to do this? Im completely quoting exactly what i said in another thread but I dont really I feel this deserves its own thread. Why do we want to expand and get bigger. The athletes may get richer, but the best ones are already loaded and if they get too rich, they lose touch with the rest of hte sport. Do pro football connect with fans liek pro skiers do? Would an olympic B-ball player log onto a b-ball website and post shit on a forum? I seriously doubt it. Is our reason for expansion to reach out to new people? Why the fuck are we reaching out. People who want to/love to ski come to skiing, thats how its always been. You need to pursue skiing and put in alot of money and effort to participate, which to a certain extend weeds out the people who dont love the sport as much as we do. And besides why do we want no people. Do we want to be like snowboarding which is the "cool thing to do" and have every mountain packed with little bastards who cant do shit, have no respect for anything, and cant stop thinking about how good their bad lieutenant helmet looks? to quote myself from another thread. If someone asked you what you do and you siad i play soccer, everyone would be lke sweet, so does everyone else, but if you were to say, i freeski, they would be like what the fuck? We are unique and unlike anything else and thats what makes this so cool. Expansion would ruin that. Take a look at the history of other sports like skiing. Surfing, skating, snowboarding, expansion always leads to the overcommercialization of the sport and a complete loss of the "core" aspect that used to accompany those sports. Do you think skating was cooler back in the dogtown days or now when everyone does it? Im not saying we should cut ourselves off and stop trying to bring in new kids and people, but this whole mentality of "we gotta grow, we gotta get big and show the world what we do" is ridiculous.