I just found that product video on armada's site that was made like 2 years ago. JP Auclair says '' Our designs are basic, but deliberate and functionnal. We don't want any bullshit on the skis that we don't need or don't understand. ''. I found that funny when I thought that this year, ARMADA skis has the craziest and misunderstandable graphics.
http://armadaskis.com/0304/Galleries/Videos.php4
here's the link for the vid. it's the product video
by the way, notice how cool is that guy called jimmy who presents the AR5 and the ARV