Replying to Jon Olsson "21st century man"

from a J lindeburg press release as 2005 winter collection is launched at Harrods in London:

“Skiing is as much a natural extension of the J. Lindeberg lifestyle as is golf” says Johan Lindeberg, who lived and skied in the French Alps during his youth. “I want to achieve the same thing with ski as with golf, using the values of classic sports while adding a new modern dimension. Jon is amazing. He has great taste, he is a true 21st Century pioneer, and this is why we like him. He is the perfect role model to co-create a new modern movement in ski apparel. Jon has been very involved in the collection from the start, ensuring that the design and the technical features reflect the needs of the modern skier”.

"The J.Lindeberg Future Sports Ski collection features high performance ski wear in innovative designs and bold colors. Icon pieces of the collection are white leather ski jackets and turquoise rabbit fur and nappa ski jackets, but it also includes amazing technical parkas, ski pants and down jackets."