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June, 2025

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Look bindings

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Desjardins
Posts: 1772 - Karma: 11
Whats the deal with look, why does rossignol jsut make the exact same pair, and get more credit. They are exaclty the dsame bindings the axial line and the p10 and so on. Look shoudl just compltley merge with rossignol I think
20 years ago
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Crock360
Posts: 2100 - Karma: 23
i guess you'd be surprised to learn that hundreds of companies share technology with eachother. Dunno if you're into/know anything about motocross, but for example: When Kawasaki and Suzuki sold their first 250f (four stroke)motocross bike, it was the exact same bike. The only difference was that Kawi's came w/ green graphics, and the Zooks came with yellow. They had a contract to co-create the first model to get it out faster to compete with Yamaha and Honda, then they'd be free to change the design as they wished in years to come.

So basically the idea is, if you share the technology then you have twice the R&D which makes a better product, and enables you to get the product out there faster and then if you're smart, you'll have a contract saying you can modify the design as you see fit in the future.
20 years ago
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Desjardins
Posts: 1772 - Karma: 11
yeah but, rossignol owns look dont they??

why dont they jsut merge compltley and make a binding line called look p10?

you know?
20 years ago
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DHogg
Posts: 3462 - Karma: 243
yes, which are both owned by quiksilver.
20 years ago
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