Replying to Firefly skis

so I was in sportscheck yesterday. Decide to see what skis they have in there, the majority were recreationsal skis, and then some scratch FS and the 1080's for twins. The my eyes came across a pair ive never seen before. I took a closer look and I realized they were firefly. I'm no expert but last I checked they were a snowboarding company. The skis were really cheap like 250 or somehting.

So do you guys think that more snowboarding company will be makig twin tips as skiing becomes "cool" again?