Replying to What is so core?
A question came to my mind, what is sooo core about some stuff..
For example, what is core in a company like armada, that get their skis made by Elan? I mean, they do not even make their own skis... All they do is tell them the measurments, and the graphics, and elan make it.
For another example similar, what is core about 4frnt having their skis made by Option snowboard? Again, they do not make their own stuff..
In my mind, its as simple as ordering a bunch of fruit of the look tee shirt, and be like " Lets start a shirt company" when in fact all you do is put graphic on it, put a star that kid idolize on it, and you are gone!
I mean, any rich people can come off, and go to Elan, and say, make us a ski, if you have the money, they will do it.. and its fine, but dont come and call yourself a Core company...Especially when making your own skis didnt work and all you produce was crap, so you had to get them done by a big company....
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