For those of you that don't know, Primedia is the parent company of ASG, (Action Sports Group) which owns Powder magazine. I know this is going to be a lot for most of you to digest, but check it out, it's some interesting stuff. Long story short, it's not all sunshine and puppy dogs up top, should be interesting to see how it shakes out down the line.
Read this:
http://www.telegram.com/apps/pbcs.dll/article?AID=/20051024/APF/510241046
If your attention span hasn't expired by now, read this:
http://www.marketwatch.com/news/story.asp?guid=%7BAE4B327C-F721-4063-93E5-7C210D0ED1E6%7D&siteid=google