Replying to Why do we pay so much?

why the hell do we pay so much for ski cloathing? right now I work at a ski/ snowboard clothing outlet store. we carry mostly Burton and the companies that Burton owns (Ronin, AK, Foursquare, Special Blend ect) and all that stuff is the same stuff as the ski stuff we wear. sa,e style same quality and everything. most pants are about 80 bucks and go to about 130 for insulated seam-sealed AK (Burton's High quality line) same thing goes for jackets where I work a good quality snowboarding jacket is about 100 dollars.

I mean sure we sell at wholesale prices but why do we pay twice as much or even more for ski company cloathing?