Replying to Online shop

my dad and i have been discussing the lack of online freeride shops..i mean sure d-structure and jibij are great but we were thinking of one on a smaller scale that wouldnt have to compete with them...it wouldnt be like the other lame sites that say they have freeride stuff...when in all reality they only have a armada poster or something insignificant...we would mostly have clothes and other things but we would have a small collection of skis...im wondering if we did do this what woudl be teh response of the freeride community..is this worth the investment?