Replying to Core company going trough Distributor

What do you guys think? I am asking a serious question, im doing a research...

Do you think a core company, say armada, 4frnt, ninthward, faction,liberty,surface etc.... should go trough distributor to extend in places they are not already?

To give you an idea, you have 2 choices, Distributor or reps. Going to a distributor is pretty much selling your products and Rights and the distributor just buys your skis and work it out.
Going with a rep is what I think is more "core" as its still trough the company...

Question being is it going against the "core" mentality to go with a distributor?