Replying to DC sponsering skiers?

I am sure this has been posted before, but I couldnt find anything when i searched. Why hasn't DC jumped into the skiing scene? I understand they are built upon skaters and snowboarder, etc.. etc.. But, lets face it skiing is right up there now with every other sport, I figured when companies like anon starting sponsering skiers, DC would have jumped on it before them.

I just think times are changing and skate/snowboard/skiing scenes need to be one. Then again, I probably ask for too much.

If you only ski, you should definitely learn how to snowboard as well