Replying to SKI RETAILERS WILL BE THE DOWNFALL OF SKIING.

Thats right kids. If shop owners don't wake up and smell the coffee, skiing is going down.

Shop Owners: Take a cue from skating, surfing, and snowboarding. Skiing needs a lifestyle aspect to survive and your shops need to push it. And no, the current practice of selling one boring t-shirt from each company isn't going to cut it. You need massive influx of softgoods, the shit will keep your buisness running in the off season. DO IT.

There is a bottle kneck in the sport. Kids want the lifestyle. There are more than enough new companies to deliver what kids want, the only problem left is... RETAILERS JUST DON'T GET IT!

HELLLLOOOO!!!!!! McFLY!!!!!! YOU IN THERE!?