Replying to SIMS ad campaign

Has anyone seen the new ad campaign that sims snowboards has put out. It totally bashes Skiing,
It has a picture of some old wood snow boards on the back of a recent snow board pulication, and The quote says if it weren't for these you'd be reading a f**king skiing magazine. I think its a little crazy for them to bashing us, when they wouldn't be snow boarding if it weren't for skiing and skateboarding. Skiers were the originators of sliding on snow... and they have the audacity to say were ripping trends and tricks from their sport. We need to stand up and prove to these close minded fucks that our sport is on the up and up with ab unlimited variation of tricks and style, unlike the limitations a snowboard presents. Damn the Man....Stand up for your rights.

I had sunny side up und I had sunny side down, und I had sunny all sie vay around! - Rudi Garmisch-hot dog the movie