Replying to Oakley Apparel

Oakley apparel is over priced and extremely poorly constructed, (In comparison to other companies who are now suffering due to the oakley monopoly). Kids should support other companies such as Spyder, Obermyer, North Face, Dna, Etc. despite the fact that they dont have great teams. At mountains all across N. America one sees kids so concerned with fashion as to buy exclusively Oakley products. I know a number of kids who have bought Oakley jakets and pants yearly just to look cool... what about focusing on progression?