yeah I remember a year (or two) back reading Powder I saw these ads for RLX: Ralph Lauren Extreme and I started laughing cuz I thought that it'd probably fail cuz it's gotta be the opposite of the ski bum mentality.
anywyas i was on the bus today and i suddenly remembered it and am wondering what the hell happened to it? did it go under? and did any pros ever sign onto it? the only rider i can remember from one of their ads was listed as 'Aspen ski instructor'
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