Josh,
I've read about how you are planning on sponsoring a bunch of kids to fly all over the place and compete and what not, but I thnk what you really need to focus on is Boulder.
Youre market is right here, in town and if you want maximum exposure I suggest the following.
Every year the CU snowboard team sets up a rail jam on the hill in Boulder, called Heavy Metal on The Hill, and every year I try to enter to no avail. The problem with the Heavy Metal event, besides not letting skiers enter, is that they hold it in early to mid spring when it still gets cold at night, but kids aren't really all about skiing any more. I think the key would be to hold an event like this, just an open demo perhaps, on campus (or on the hill) in the Fall, just before Christmas break.
Get some really crazy rails, guaranteed to induce bloodshed and nasty crashes, or some absurdly long rails and some boxes or something and throw them up under lights in a high traffic area.
This would be the perfect time, when kids are all worked up to go skiing and its not too cold. The freshmen will be roaming Boulder, looking for the social events to make new friends and learn where all the ski shops are, and it would be just before christmas so kids can come to your shop and spend money.
Do it.
I hate girls in COWBOY HATS...