Replying to EDITING

I know some of you are making movies with your season's footage so for those who use ADOBE PREMIERE, I need help.

When the program starts, some options about the video format appear and I want to know which one is the best to choose and the most common? And when I export the final version in movie (export timeline), which settings (compressor, format?) should I put to have a good quality and make the video accessible to everyone with a basic windows media player?

Thanks