(Sequim, WA) February 22, 2010 – One
of the fastest growing snowboard brands in the US, Lib Tech is bringing
POV video to its marketing efforts to enable its athletes to tell their
stories through video. In a partnership with VholdR, Lib Tech is
decking out its athletes with ContourHD helmet cams and posting video
through a branded experience on VholdR.com.
"Unnoticeable
in my pocket most of the time, I ride with the VholdR almost everyday,
says Pete Saari, Director of Marketing at Lib Tech. “It weights next
to nothing and can take a serious beating. When I find something that
looks like it would video well, I either lock it into the goggle mount
or hold it in my hand. It delivers a solid shot and gives you the
opportunity to get weird without anyone else but yourself. Sick on a
powder day when you want to capture some of your grimy moments but you
don't want to wait for your friends."
In
conjunction with this new partnership, Lib Tech is introducing the
first branded pages on VholdR.com, to better connect videos from their
with the brand. Video has been part of the industry since the
beginning and with the introduction of high quality HD helmet cams,
like ContourHD, Lib Tech plans to maximize the opportunity in bringing
everyone video from its athlete’s adventures. Visit http://www.vholdr.com/users/libtech to watch the latest Lib Tech vids including a video from the 25th annual Banked Slalom: http://www.vholdr.com/video/banana-beats-camber-baker-banked-slalom-1
About Lib TechLib
Tech/Mervin Manufacturing is the leading designer and manufacturer of
snowboarding and skateboarding products BUILT IN THE USA by people who
ride them. Mervin Manufacturing was founded by snowboarders Mike Olson
and Pete Saari in 1977. In an industry where virtually every other
snowboard company has moved production to China or offshore, Mervin is
the longest running and last major snowboard factory in the USA. Based
out of Sequim, Washington, between the rugged Olympic and Cascade
Mountain Ranges, Mervin is a direct link between riding and
manufacturing. For more information about Lib Tech visit HYPERLINK"http://www.lib-tech.com" http://www.lib-tech.com
About VholdR
VholdR
is the market leader in HD Wearable Camcorders, enabling modern day
explorers to tell their stories of action, adventure, and travel
through video. Leading the way in making action video easy to shoot
and share, VholdR is dedicated to creating simple tools that enable
hands-free capture and effortless sharing of video online with the
world. For more information about VholdR please visit HYPERLINK "http://www.vholdr.com/%22%20%5Ct%20%22_blank"www.vholdr.com.
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