Replying to Favorite brand for ski jackets?

I'm looking to get a new shell this season since I've been wearing the same jacket for a long time and want to switch it up. I'm interested in buying from some more independent companies, but wondering what brands everyone has been into lately.

I recently found some awesome mittens from a brand I hadn't heard of before (SalmonArms) and am wondering what else I'm missing out on! I don't want to just get another plain colored Volcom jacket, not that Volcom isn't nice.