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Okay, I know the article is about skateboarding but if you think of action sports as a big family, we're all concerned by what corporation can do to our sport although I believe skiing is more preserved from huge corporations than skateboarding since the skateboarding community is amazingly huge, but at a smaller scale and with less money behind it, it's pretty similar. Well, Nike began to conquer.
And that leads me to be grateful to see that freeskiing can still live with more local brands like ONEP, Faction, Surface and you name them...
