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Curious as to people's opinions on what ski company has the most clout and influence on our sport within the industry in the most recent aspects. To keep it centralized I think it best to stick with just ski manufacturers,(not outerwear,etc), small or big doesn't matter! Could be because of ski design, graphics, riders, films they support, etc. So what company do you think is really influencing, leading, and shaping the ski industry TODAY?