Dude, you're contradicting yourself - you're defending an overinflated money making machine like Nike and then you tell me how you support small companies? Who do you bowl for??
Yes, just like you say, I support SKIING companies run by skiers for skiers - I don't give a shit whether they're big, small, made in USA, or made in China. All I care is that they're true to their roots.
Nike just want's in on everyone else's hard work, to rape a dope industry. They're nothing more than a generalized sports company - not a skiing/snow/newschool anything co.
Anyway, each to their own. You wanna support the corporate fat fucks, be my guest - they laughing at you bro, selling your soul for them.