so, the other day i was cliff jumping at my local spot up in PA with KC hoffwoman. while up there, this old guy comes up to me and comments on my shoes, which were vibram five fingers. i look down and he has the same pair. we start bullshitting and making small talk, then we leave. as KC and i are in the parking lot, the guy pulls up his car and says "hey, i see you have a ski the east sticker where do you guys ride". he proceeds to go into this in depth boring conversation that old people love and ends with hey, do you want a beer. it was 102 degrees out, humid as fuck, and the beer was cold. thanks to ski the east, i got ice cold refreshment when i needed it most.
moral of this story, buy ski the east stickers and get free beer