This thought just popped into my mind, may be stupid but...
In places out west where everyone skis, like Aspen Colorado, Bozeman Montana, etc, are there ever commercials on TV for ski or snowboard companies? Or maybe not even that, just a lot of the commercials are related to skiing or snowboarding? Here in the east, I don't think I've ever seen a ski or snowboard company commercial except when the X Games are on. And I've only seen commercials for a couple ski mountains and ski shops.