Replying to Is snowboarding dead?

Tonight I talked with a friend who owns a ski shop.  He told me that snowboard sales and service have decreased by half this season.  He has spoken with some regional reps for snowboards and they have told him that they have seen the same thing.  For whatever reason it seems like the economy has hurt snowboarding significantly more than skiing.  I don't have any statistical data on this, but my friend knows the industry and I'm sure he's not making this up.  What are your thoughts?