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for some reason somebody at "the house" online ski shop paid newschoolers to edit their code so whenever the words "the house" appear in a forum, they are linked to their home page.
i dont know if they did this for SEO or just to drive traffic, but i think this is a dumb idea. if google finds out about this they'll probably get nailed with a penalty. i think this kinda ruins the integrity of the site as well.
