No this is not another "Tanner on Leno" scam, this actually happened:
http://www.msnbc.msn.com/id/21134540/vp/27338223#27338223
Interviewing to promote Claim... the interviewer inadvertently asked an awesome question right off the bat: what are you going to see in this movie that you wouldn't normally see in ski movies? All she needed to do was preface that with "given that this is an MSP movie..."