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Opinions on Yahoo’s new ad campaign?

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Mr.Bishop
Posts: 22708 - Karma: 76,633

Yahoo recently launched a new ad campaign which we are running on the site.    Its those funny little text links that you see which look like:

 

Start wearing purple, your very own shade, at startwearingpurple.com

 

Personally, I think its absolute genius.   In a world where every single type of advertising has been done, and we’re watching a systematic crash of the traditional media world, its about time that web companies step up and try things differently.   I like that its confusing, and even when you go to the site you can't quite tell what they're advertising… but you notice the brand Yahoo.   Hell now I’m noticing it on buses all around…   The site is pretty funny too, there’s some half-decent pranks that made me smile. 

 

Hah so sorry for the seeming blatant advertising thread, but In light of looking for fresh new ways to advertise, I want to hear your thoughts on it. 

Oct 9 2008 7:32AM
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anomericas
Posts: 8237 - Karma: 61
I like that it's just a link and nothing screaming in your face.  Unless I'm misunderstanding the concept. 
Oct 9 2008 7:36AM
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yelsel
Posts: 12967 - Karma: 3,451
Im down for anything that helps NS out.
Oct 9 2008 8:26AM
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MatRich
Posts: 4789 - Karma: 1,813
i personaly like it... Its not intrusive, it makes people talk( theres like 3 threads about it.) and its plain hilarious.
Oct 9 2008 8:50AM
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Bangor
Posts: 9599 - Karma: 129
2nd that. When I saw it I thought that the ad basically got screwed up, like the image didn't load or something to that effect.
Oct 9 2008 10:20AM
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urbanjib
Posts: 1801 - Karma: 255
well i saw that a while ago and actually went to the page...

it causes curiosity
Oct 9 2008 10:21AM
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COOMER
Posts: 18 - Karma: 11
It's certainly subtle, which is great. 

I don't think of anything else when I think of purple -- maybe in time they're on to something cool here...
Oct 9 2008 10:54AM
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mtbakerteacher
Posts: 4185 - Karma: 20
All I see are 4 border patrol ads. Hahahaha
Oct 9 2008 11:19AM
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urbanjib
Posts: 1801 - Karma: 255
yea i dont see it anymore
Oct 9 2008 11:44AM
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Mr.Bishop
Posts: 22708 - Karma: 76,633
My best guess is that Yahoo's colors are purple?   Have they always used the color purple, or is it a new thing? 

I kind of like the confusing random association... at first I was like WTF is going on here, but I've found myself researching Yahoo more simply because I'm confused. 

I definitely don't see connection though... just seems random.   However... maybe good?


Oct 9 2008 1:37PM
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Mr.Bishop
Posts: 22708 - Karma: 76,633
My thoughts are that curiosity is the basis of this whole thing... would you guys say the general concesus is that you're confused, yet curious as to just WTF it means?

I wonder if a similar concept could be applied to ski-type brands...

Oct 9 2008 1:39PM
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Rainbow*Stylin
Posts: 1042 - Karma: 24
it reminds me of the song "Start Wearing Purple" by Gogol Bordello... its a super sick and silly song... it made me click it becuase it was start wearing purple.com and i love that song... also purple is just pretty fucking baller
Oct 9 2008 1:42PM
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Mr.Bishop
Posts: 22708 - Karma: 76,633
I dyed my hair purple once... wish I still had pictures...

Oct 9 2008 1:48PM
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Rainbow*Stylin
Posts: 1042 - Karma: 24
i wish you still had pictures too, ive never seen a guy with purple hair before,  soo i guess um... pics or it didnt happen... fibber
Oct 9 2008 1:49PM
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Sky.
Posts: 1158 - Karma: 287
hah yeah i kinda like them
Oct 9 2008 2:58PM
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