Replying to Idea to generate NS mad skrill.

Ok, so I hate these ideas as much as the next guy, but I think we need to justify there existence...
We have to deal with looking at them, but I assure NOBODY clicks on them, thus generating revenue.
So heres my idea, every sunday or something, we go on a mass ad clicking campaign to generate mad money. After a few months of this, the elders could calculate and use all the extra dough for member perks, i.e random contests (photoshop/video) for say a pair of goggles or something like that. What do you think?