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Atomic signs Chris Benchetler

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00000000
Posts: 11075 - Karma: 82,508
 



Atomic USA
2030 Lincoln Ave.
Ogden, UT  84401

December 28, 2007

FOR IMMEDIATE RELEASE:

Atomic USA is pleased to announce the addition of Chris Benchetler to its team of athletes.  Chris is a world renowned skier, who over the past several years has established himself as one of the most innovative and hard working athletes of our time.  He has been featured in several magazines and feature length ski films including garnering the closing segments of both Warren Miller’s Playground and Poor Boyz Production’s Yeah Dude.  He can also be seen on the cover of the current Photo Annual Issue of Powder Magazine. 

When asked about why he chose to sign with Atomic, Chris said “I have been in the industry for a few years now, and the opportunity to be one of the primary international spokesmen for a leading ski company is something you just can’t pass up.  Atomic is well known for creating the most technologically advanced ski equipment and I have the opportunity to be an integral part of the design process for a new ski, sharing my passion for skiing, and new technology.”

Atomic USA Marketing Director Jordan Judd adds “I am ecstatic to have Chris join us.  He brings a fresh approach and style to skiing that will add huge value to our program.  He is a true professional and a hard worker and I am stoked to have him involved with our company both on the athlete side, where he will be traveling the world gathering amazing imagery, and on the product development side, where he will help us continue to develop the world’s highest performance skiing products.” 
Dec 28 2007 12:13PM
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hollygrove
Posts: 7845 - Karma: 93
atomic now had the best team.
my god.
Dec 28 2007 12:16PM
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deezy.
Posts: 2538 - Karma: 26
who was he riding with before
Dec 28 2007 12:18PM
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Billiards.
Posts: 6853 - Karma: 816
k2 and this is so sick. Atomic definitely has one of the better teams now! I guess this means they will probably be coming out with a rockered ski now?
Dec 28 2007 12:22PM
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TRIZZLE
Posts: 125 - Karma: 85
ATOMIC IS WHACK!
Dec 28 2007 12:28PM
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00000000
Posts: 11075 - Karma: 82,508
Not a fan of atomic, just passing the word...

It's lame that they would drop Ced and Charley in exchange for Chris

Weaksauce in my opinion.
Dec 28 2007 12:32PM
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Billiards.
Posts: 6853 - Karma: 816
Nevverrrmiiind, without Cedric they have no team... VOTE Cedric-Tremblay Fournier president of ski industry!
Dec 28 2007 12:34PM
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Ryno
Posts: 31125 - Karma: 336
they dropped ced...uh oh...
Dec 28 2007 12:44PM
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Jwalk
Posts: 4647 - Karma: 134
wow thats cool
Dec 28 2007 12:58PM
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Pirruccio
Posts: 1301 - Karma: 70
why
i would stay with k2
but thats just me
Dec 28 2007 1:07PM
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Roy_Kittler
Posts: 40 - Karma: 390
why should u stay on k2 if u get more money somewhere else?and can bring more input on the skis...
or the making of skis...thats by far one of the best things a pro skier can get...
Dec 28 2007 1:13PM
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Trashpuppet
Posts: 529 - Karma: 123
no def not man
Dec 28 2007 1:18PM
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hemlockjibber8
Posts: 5977 - Karma: 3,549
charlie was dropped?
Dec 28 2007 1:35PM
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joly.sp
Posts: 2305 - Karma: 585
Atomic will have some hellbent-esque ski soon with benchelter? haha

They actually dropped ced and charley for him? That's real weak, couldnt they just added him?

Dec 28 2007 1:40PM
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Jwalk
Posts: 4647 - Karma: 134
^money was probly an issue
Dec 28 2007 1:43PM
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chugLIFE
Posts: 4714 - Karma: 1,050
stoked for benchetler to be on the team...and they didn't really drop all the canadians, what they did was give them to the canadian marketing guys...who are fucking retarded so i dunno whats going to happen
Dec 28 2007 1:43PM
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joly.sp
Posts: 2305 - Karma: 585
Im sure it was but still..................its cedric. You dont drop him from your team.
Dec 28 2007 1:46PM
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Jwalk
Posts: 4647 - Karma: 134
ya ya i know hes amazing
Dec 28 2007 1:47PM
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BEARS.
Posts: 5380 - Karma: 696
i used to ride atomic and only atomic..... now i want to get on the k2 team.
Dec 28 2007 2:12PM
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OCTO_TRUCKDRIVER
Posts: 120 - Karma: 10
TEAM REX THOMAS IS NO MORE!

Dec 28 2007 2:24PM
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Alex_G
Posts: 11902 - Karma: 1,019
yeah i'm guessing he's gonna miss his bents
Dec 28 2007 2:58PM
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Joan
Posts: 2944 - Karma: 1,305
yeah thats pretty weak
Dec 28 2007 5:21PM
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quebecfreestyler
Posts: 13040 - Karma: 1,419
I dont know about what is going on with Charley but I wasnt really dropped, the internationnal  pro and amateur team as it used to be is no more. 
The local guyz are supposed to take care of the canadian riders.
 We'll see what happen next.
Dec 28 2007 5:28PM
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poofartpee
Posts: 7436 - Karma: 1,538
atomic already had a fuckin solid team...know its one hell of a solid ass team
Dec 28 2007 7:48PM
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JuliusJ
Posts: 3778 - Karma: 2,106
tim durtschi rides for them as well
Dec 28 2007 7:50PM
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SirFryanator
Posts: 11149 - Karma: 1,415
I thought he rode for Head?
Dec 28 2007 8:11PM
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JuliusJ
Posts: 3778 - Karma: 2,106
not anymore. he now rides for atomic
Dec 28 2007 8:13PM
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shithawks
Posts: 516 - Karma: -16
fuck u atomic is soooo dope
Dec 28 2007 8:16PM
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NGA
Posts: 1458 - Karma: 186

charley is the best! who else zero spins a 13ft bomb drop while smoking a cigarette!? the man

Dec 28 2007 8:25PM
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NGA
Posts: 1458 - Karma: 186
but on topic, thats sick for atomic that they picked up chris b.
Dec 28 2007 8:26PM
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sander_h
Posts: 1699 - Karma: 5,803
bet he will be getting paid a lot more $$$$
Dec 28 2007 8:27PM
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Ryanvdonk
Posts: 12811 - Karma: 1,971
charley is crazy good, i hope he didn't get dropped, that would just be a crime especially after his 180 madness in PNW.
Dec 28 2007 8:29PM
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HermioneGranger
Posts: 1933 - Karma: 101
shit, really atomic is mad crazy. they have such a sick team
Dec 28 2007 8:32PM
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Coalescent
Posts: 4871 - Karma: 2,063
and their skis are amazing
Dec 28 2007 8:53PM
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CHARLES.BRONSON
Posts: 3123 - Karma: 229
I heard Charley saved 3 orphan kids from a burning house in whistler cay
Dec 28 2007 9:33PM
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Tucks
Posts: 2120 - Karma: 161
atomic alright for race skis
Not really my favorite twin tip
K2 is much better
Dec 28 2007 10:11PM
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levistewart
Posts: 3360 - Karma: 111
yeah and after he through the biggiest sw 7 the open ha seen since laurant
Dec 28 2007 10:58PM
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TONYDANZA
Posts: 181 - Karma: 2
So is he racing now? Atomic only knows how to make race skis. Nothing else.
Dec 28 2007 11:54PM
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jwaveson
Posts: 343 - Karma: 10
yeah,....they've only got the best race ski line up out there. Their twins are getting better all the time, prob the lightest I've ever skiied
Dec 29 2007 12:25AM
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lechef
Posts: 1111 - Karma: 36
that gay if they really dropped Ced, i dont think he was asking that much from atomic and deserved lot more in my mind. This guys have been killing it for so many years and had almost nothing. prop ced , hope u get something good in the future.
Dec 29 2007 12:46AM
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WestCoast_Hitman
Posts: 279 - Karma: 18
Not impressed with there actions at all I have lost all respect for Atomic no offence to Chris or TIm but they are no Charley Ager. Some lucky team will pick up Charley
Dec 29 2007 2:55AM
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alaskakid
Posts: 5540 - Karma: 430
Salomon, Armada, K2 much?
Dec 29 2007 2:59AM
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Billiards.
Posts: 6853 - Karma: 816
LAME you need to be on a company that will give you a pro model and send you places to ski everyday of the year so you can post all of your videos on NS.
Dec 29 2007 4:37AM
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brentseaton
Posts: 153 - Karma: 10
army armstrong will take care of them...
Dec 29 2007 7:32AM
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Krongos
Posts: 5214 - Karma: 47
ive always hated atomic ever since i went through 4 pairs in one season when i was like 14. i wish he went to an independent company, but then again i think everyone should go to an independent
Dec 29 2007 6:12PM
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*Nefarious*
Posts: 1072 - Karma: 4,208
one word: Hellbent

foolish, foolish decision benny...
Dec 29 2007 11:07PM
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Holte
Posts: 10740 - Karma: 7,816
seems like a very very strange decision for Chris Benchetler. All I can imagine is Atomic either offered him a significantly higher amount of money than K2 or unlimited pro ski options. Sucks that K2 lost him; they were stacked.
Dec 29 2007 11:33PM
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jwaveson
Posts: 343 - Karma: 10
so much hate
Dec 30 2007 12:07AM
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chugLIFE
Posts: 4714 - Karma: 1,050
as if every comapny isnt gonna come out with a rockered ski now anyways...in reality volant did it first with the saptula haha, jsut not nearly as sick as the hellbent, and now people see how dpe it is
Dec 30 2007 12:18AM
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BrodyLeven
Posts: 7016 - Karma: 187
and of course cosco and i both know that this is because of the creation of the EP Pro...
Dec 30 2007 12:43AM
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