Replying to 4BACK

so i go to park city high school and there are these kids who made a ski and clothing company.  they liked the name 4frnt so they decided to make 4back!! HOW GAY IS THAT?!?! at first we all thought it was a joke but they wear the clothing they make everyday and are making skis and all!! they are dead serious about it and think it is going somewhere!! really no one at school will tell them how gay it is and that no one wants to buy anything with a gay knock off name. i will find his newschoolers name so people can tell them whats what if they would like.  but lets hear what yall have to say about this and hope he reads it. thanks.