The Helly Hansen team blows my mind. These guys and girls are absolutely destroying the backcountry. They seem so underrated to me. Eric Pollard is a god, blowing up everything. Mike Wilson is freaking crazy, Niklas Karlstrom is stepping up huge. Sarah Burke is pushing womens skiing. Mark Abma is just amazing. Everyone else is also killing it! check out thier website for the videos of most of them. Its radical.
http://www.hellyhansen.com/W05/index_flash.html