What do you think.
Personally I think it's pretty fucking awesome. It's rare that a company or individual (sometimes it's hard to tell the difference with Joystick) can do something totally new without it feeling like a marketing gimmick.
In every joystick thread there are people who will say "poles are poles"... and as much as joystick has some of the best made, best looking ones on the market, priced fairly competitively... there's some level on which these people are right. Do you really need to spend 50+ on a pair of poles? But from my perspective, I'm glad he decided to do this with something dispensible or at least interchangeable like poles. Because when it comes down to it if you just don't "get it", then it really doesn't matter what poles you're using. It just gives the whole thing a lot more meaning if you do. The whole idea of core companies representing what we want skiing to become is sort of made into a marketing ploy a lot of the time in this industry, and that totally defeats it, doesn't it? It's made into a product; "Here, buy this, you'll have a 'core' image if you do, and that's what's cool". I just don't see that from Tony at all. The marketing bullshit, the politics, none of that is there. This won't matter to some people, I know. If you just could not care less about anything but the physical product itself, then that's fine. You're not required to care, buy what you want. But I personally can't help looking at companies like this and thinking, "that's what I want to see, that's what I want to support". I am absolutely serious when I say that of all the skiing equipment I own, my Spicollis may not be anywhere near the most practically indispensible, but they're still far and away the piece of equipment I'm most glad I have.
That's just me though.
A quick word on blocking ads
It looks like you are using an ad blocker. That's okay. Who doesn't? But without advertising revenue, we can't keep making this site awesome. Click the link below for instructions on disabling adblock.
